Nikki Beach, a well established, Jet Set friendly, chain of Beach Clubs, owned by American entrepreneur, Jack Penrod, is set to open in Ibiza this summer. The location for the new Nikki Beach Club, will be the traditional Spanish area of S'Argamassa, located between the working town of Santa Eularia and the tourist resort of Es Cana. The site that Nikki Beach Club have started work on, is the playground section, of the Sol Melia Hotel S'Argamassa, located on a small stretch of narrow beach, between the Sol S'Argamassa and Club Augusta Hotels. The area is typically Spanish, with a number of good, fresh fish restaurants at its adjoining and larger Cala Martina beach. The site, with its own swimming pool and buildings, will be transformed and remodelled, into the stylish, luxury lifestyle and hospitality concept, that the contemporary, Nikki Beach Brand, is best know for.
A spokesperson for Nikki Beach, stated that the new venue would be, "adorned in plush, all-white sun beds, chic drapery and the brand’s trademark signature teepees. Guests will be able to spend their days and nights indulging in refreshing cocktails and endless champagne while enjoying the music played by both the resident and guest DJ’s. The extensive menu will be comprised of delectable dishes featuring signature tastes and spices representative of all the countries where Nikki Beach is located, including delicious salads, creative sushi rolls, original seafood entrees and slow-roasted free-range rotisserie chicken." Asked why Nikki Beach chose a location more in sync with families and laid back holidaymakers, rather than the trend setting party crowd, Nikki Beach had this to say " Santa Eularia was chosen in order to offer a more refined experience, with access to the marina, high end shopping and fine dining of the area, rather than the well-traversed areas around Ibiza Town."
Nikki Beach Club (circled) at Sol S'Argamassa Hotel
Santa Eularia marina, is about a 30 mins walk along the coastal path and less than ten minutes drive by road. The location is a left-field choice for such a luxury brand. The area is beautiful, simple and traditional, reflecting an old style Spanish Holiday experience. Refined, would be pushing it a little. A luxury Beach Club, may look out of place there, but its location between two man made concrete Jetties, will attract the boating set, who will have ease of access to the Beach Club. Views out to the Mediterranean sea are panoramic and natural, so one can see the hidden advantages of the area. The owner of the Nikki Beach Club Brand, Jack Penrod, is reported to love family, water, BBQ, fresh fish, diving and flying. If that style of personality can be brought to the area, then it could work out particularly well. We will have to wait and see if the move turns out to be a shrewd investment.... it has the potential to do so. We wish all the professional team at Nikki Beach Ibiza, the best of luck with the new venture, which will open on Thursday, June 27th next. Reservations and full details of Nikki Beach Club menus and events, can be found by visiting the Nikki Beach Ibiza website.
UPDATE 14/5/13 work on the Nikki Beach site in S'aragamassa was stopped yesterday morning by order of the local council as they examine licences.....